If you’re an individual or small business without a Tax ID (EIN), please see New Changes to Sole Proprietor Brands FAQ for more details on how to register.Twilio has re-launched the Sole Proprietor Brand registration offering (formerly known as “Starter Brand”) in accordance with the new industry guidelines for sending low-volume messaging. Notice : Sole Proprietor A2P 10DLC Registration Now Available
If you have unregistered traffic, register for A2P 10DLC via Twilio Console or via API to avoid the higher fees and service disruptions.For more information on the specific fees and timing please see What Pricing and Fees are Associated with A2P 10DLC.carriers raising fees for unregistered messages to encourage 10DLC registration, Verizon will increase its per-message rate on unregistered traffic, effective July 1, 2023. If these numbers remain unregistered, they may be subject to additional filtering or blocking. Some carrier fees will be increased on June 1, 2023, and others will be increased on August 1, 2023. AT&T and T-Mobile are increasing the per-message rate on unregistered traffic.Notice : Unregistered 10DLC Message Fee Increases For more information, visit our Shutdown of Unregistered 10DLC Messaging FAQ.Messages sent using unregistered phone numbers will be subject to a gradual increase of message blocking by Twilio, beginning on July 5, 2023, ultimately leading to a full block of all unregistered U.S.-bound messages sent after August 31, 2023. phone numbers must be fully registered to an approved campaign under your brand. Effective July 5, 2023, all 10DLC phone numbers used to send SMS and MMS messages to U.S.Notice: Shutdown of Unregistered 10DLC Messaging
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